“ Why Strategyworks Consulting is best for Learning Digital Marketing”
“ Why Strategyworks Consulting is best for Learning Digital Marketing”
Top 10 reasons to learn Digital Marketing:
1. The growth rates of Digital Markets are increasing:
2. Has a wide variety of career opportunities:
3. Easy to start a new creative business project:
4. Easy to generate leads from the digital sales funnel:
5. Easy to drive traffic to your website from Digital Markets:
6. Digital Skills Gap:
7. Versatility:
8. Digital Marketing is evolving:
9. Helps you stay ahead of your competitors:
10. Certifications:
What is Digital Marketing & why you should know it better:
Digital Marketing is known as doing marketing using through technology like smart phones computers with the help of internet and this way is more efficient than physical marketing because these days everyone is using smart phones and also having internet so it is easy mode to reach out to the public without more physical work and also it needs lot of creativity to send the advertisement into public if your advertisement is not so creative public will not look into your add and they will scroll or skip the advertisement without looking into it.
These days advertisements with videos or pictures are moving into public than with the hundreds or thousands of line because pictures and videos speaks more than content these days because public need something interest to look into your advertisement without creativity one's advertisement will not reach out to public.
One should know better about this because these days are in the hands of technology, Thus everyone is interested in digital marketing and digital marketing works with more effectiveness than physical marketing.
Digital marketing has no limit and it is also budget friendly if your advertisement has content then there is no fullstops for your advertisement thus digital marketing is ruling the advertisements these days.
What topics are important to learn & practice:
1. Video Marketing:
One of the most powerful forms of advertising is video marketing. Video is still sweeping the internet, and it shows no signs of slowing down, in today's world, because the world now functions on technology. Customers love videos, especially on social media, and eight out of ten have purchased something after seeing a brand's video. According to The State of Video, 93 percent of marketers who use video consider it to be a key part of their strategy, and 87 percent believe it yields a favourable Return on Investment (ROI).
2. Search Engine Optimization (SEO) & Search Engine Marketing (SEM):
SEO is essential for all levels of digital marketing, and everyone entering the profession should have a fundamental understanding of it. You may absolutely delegate the extremely technical back-end work to your team's more technical members, but understanding how SEO works and having a firm grasp on best practises and content optimization are essential for a successful digital marketing strategy.
On a data and content level, SEO and Search Engine Marketing (SEM) both inform your overall digital strategy. As a result, you'll need to be able to communicate with your teammates about this, and you won't get very far unless you master the fundamentals and understand how SEO and SEM can operate together.
3. Content Marketing:
Content is at the heart of digital marketing, and no matter what happens, content marketing will remain a vital component of the game. However, content marketing is a tremendous task in and of itself. You must be able to produce high-quality, SEO-friendly content for a variety of platforms, as well as understand how to develop an effective content strategy to engage and convert audiences.
To make matters even more difficult, keep in mind that material can come in a variety of formats, including video, social media, emails, web content, blogs, e-books, videos, whitepapers, and so on. You must also be well-versed in social media marketing, as content is critical on social media platforms. Get some ideas from six big brands that know what they're doing.
4. Data / Analytics:
Analytics will be important to your strategy in any aspect of digital marketing, and will help you make better data-driven campaign decisions. Monitoring and reporting with tools like Google Analytics is simple enough, but the tough part is figuring out how to collect and use that data to learn more about customer behaviour and apply it to solutions that increase traffic and conversions.
Most organisations (even tiny ones) have a lot of data to track, and smart digital marketers know how to collect and use that data effectively. Companies will constantly be looking for professionals that can not just "read" data using their marketing technical abilities, but also extract value from client data in order to better future plans. You will be a great asset in the industry if you can demonstrate that you can do this in creative ways that result in campaign success.
5. Understand Design Thinking & Planning:
Design Thinking is a concept that describes a method of approaching challenges from the standpoint of the user. When solving large-scale complicated problems, the approach essentially urges us to think in a human-centered manner.
This approach comprises five main parts, according to The Interaction Design Foundation: empathise, define, ideate, prototype, and test. The fact that so much of it is (or should be) focused on the user experience, which is critical to digital marketing success, is why it works so well. Another intriguing feature of this approach is that it may be utilised in a non-linear manner — for example, you could get to the testing phase and then return to the intermediate phase to reassess ideas in some cases.
This method is likely to be used by designers and developers, therefore it's a good idea to at least have a basic understanding of it so you can add it to your marketing resume and use it when appropriate.
6. Highlight Your Unusual Skills:
Great digital marketers should be curious, versatile, forward-thinking, business-focused, and strategy-centered in terms of soft skills. However, there is ample potential in this profession for a diverse range of personalities and skill sets. As a result, you should use your own personality to be competitive in the field.
It may be unusual to find someone who is skilled in both SEO strategy and administration, or to find someone with a computing science degree who also enjoys social media. Never be scared to put your skills to work for you.
Why practicing Digital Marketing so important:
1. You reach people where they spend their time:
People are spending more time online as the Internet grows in popularity.
The Internet is used by over 7.7 billion individuals around the world. Conducting searches, checking social media, and purchasing items online have all become commonplace.
Your clients are on the internet, emphasising the significance of digital marketing. They're seeking for your items or services on the internet.
You risk losing those leads to your competitors if they can't discover them because you don't have an online presence.
You must develop your internet presence in order to achieve the best results for your company. You'll get more leads who are interested in your products or services.
2. Your competitors are already doing it:
To reach new leads, they've developed social accounts, optimised their website for SEO, and launched sponsored adverts. This is one of the reasons why you should employ digital marketing in the first place.
If you want your company to compete, you must do whatever your competitors are doing and more.
You're already behind your competitors if you ignore digital marketing.
Because you aren't spending in digital marketing, your competitors are getting traffic that could be yours. They won't be aware that your company exists and will instead go for a competitor. To get your hat in the ring and encourage leads to consider your business as an option, you'll need to engage in digital marketing.
3. You can compete with larger corporations:
Because you have a fighting chance against larger organisations, internet marketing is critical to your success.
Your company can use the same strategies as a larger enterprise to reach out to potential customers.
Methods such as search engine optimization (SEO) and pay-per-click (PPC) advertising help to level the playing field.
Your site is ranked in the search results based on relevance with SEO. A firm cannot purchase its way to the top of the corporate ladder. They must optimise their pages in the same way that a modest mom-and-pop store must.
Google ranks advertising based on relevancy when you use PPC.
Even if a company bids twice as much per click for the same keyword as your company, that doesn't guarantee them first place. They can't afford to buy a top-of-the-page ad.
4. You can target your ideal audience:
You may reach out to leads who are interested in your company directly through digital marketing.
You don't have to wait for people to notice your traditional marketing efforts and contact you. You can target your audience more precisely with digital marketing than you can with traditional approaches.
You can enter essential demographic data about your target audience and use it to create your digital marketing campaigns.
It makes it simple for you to contact the appropriate individuals.
Assume your target clients are African-American men aged 23 to 35 who are single and earn at least $35,000 per year. You're attempting to reach out to this potential customer on social media in order to get them to follow your company.
Career Scope in Digital Marketing:
If you're curious about the extent of digital marketing in India and around the world, this blog might be an excellent place to start! You can learn more about the growth, future, nature, employment scope, and other aspects of digital marketing in India and throughout the world.
But, before we get into the importance and extent of digital marketing, let's look at why organisations utilise it in the first place.
The marketing activity of promoting goods/services using digital means is known as digital marketing. And nowadays, practically everyone has access to the internet. The number of people who have access to the internet has expanded tremendously as a result of cheap data and affordable cellphones.
So, connecting the dots, if the companies want to connect with their
- Potential customers on a global level
- Engage with them
- Create brand awareness
- Sell and promote products/services at affordable prices
- Earn higher ROI
Then they can use digital marketing to carry out all of this. If you want to learn from industry pioneer Mr. Karan Shah, CEO & Founder of IIDE, check out this interactive and extremely insightful Free Masterclass on digital marketing basics.
Businesses today use digital channels to engage with present and potential customers, such as social media, search engines, email, and websites. Companies also jump on board with the latest digital marketing trends in order to keep up with industry standards.
In 2020 and 2021, the breadth of digital marketing has expanded dramatically. Despite the epidemic striking us for two years in a row, the growth has been nothing short of phenomenal.
There is a huge shift in trend patterns across the business with new advancements and variants like Omicron and Delta, but digital marketing remains dominant. Furthermore, it is expected to increase much more in 2022.
The quantity of individuals reached by marketing tactics is the first thing that comes to mind when we think of important indicators of marketing success. The internet's adoption rate has surpassed all expectations. Looking at India, it boasts the world's second-largest number of internet users.
By 2023, India's active internet users will total almost 666 million, with a global total of over 5.3 billion. As a result, a bigger percentage of people are moving online, and it makes perfect sense to begin promoting online.
We witnessed a rise in data consumption as a result of so many people being online. In 2016, the typical user consumed 500MB to 1GB of monthly data, however in December 2020, the average user is expected to consume over 13.5GB of monthly 4G data. This number increased by 20% in 2021 as more people began to subscribe to various platforms for video consumption as well as other Internet-based dependence.
Because of the ongoing digital revolution, the numbers are likely to climb even more in 2022. Carrying out tasks on the Internet, from the most basic to the most complicated, will become a thing, resulting in a rise in our data consumption.
Another key consequence of Covid-19 has been the phenomenal expansion of OTT platforms, which has resulted in one of the world's fastest-growing markets. In the last 365 days, the shutdown increased content consumption on OTT platforms from 181 billion minutes to about 204 billion minutes!
Furthermore, the monthly search volume for 'digital marketing courses' was nearly 60,500 in May 2019, with a phenomenal growth rate of 49.5 percent, implying 90,500 searches in May 2020, precisely when the pandemic was at its peak.
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